Known for working with creativity, passion, and consistent focus on goals. Reputation for utilizing a growth mindset with a passion for continuous learning and improvement. Excellent written and verbal communications skills, with a commitment to prioritize clarity and brevity in all communications. Track record of managing multiple projects simultaneously while ensuring successfully outcomes, managing deadlines, and objectives. Deep commitment and passion for creating a diverse, inclusive, and safe culture for all employees.

Key Skills and Competencies

Communications Strategy | Event Planning | Continuous Improvement | Press Releases | Newsletters | Content Creation | Email Marketing | Copywriting | Campaign Building | Data Analytics | CRM | Automation | Dubsado | Oracle Eloqua | Smartsheet | MS Office Suite: Word, Excel, PowerPoint | AirTable | SharePoint 

Professional Experience

Senior Channel Communications Lead

Zebra Technologies | Miramar, FL | 2022 - Present

Serve as the strategic communications liaison to key work partners in supporting all partner communication and marketing needs for the LATAM region, including upcoming product and program launches, events and webinars. Provide recommendations for improving usage, on-going enhancements, implementation, education, and promotion of materials.

• Draft, edit, and approve copy for partner collateral, newsletter articles, social, emails, video scripts and other communications vehicles to support various channel and LATAM needs

• Manage and build strategy for all external partner communications for the LATAM Regional Partner Summit to ensure target attendee goals

  • Achieved 120% of the event partner attendee goal

• Lead global events team at employee resource group to successfully plan and execute 1+ event for quarter for the early careers community

• Trained marketing agency on new platform that is forecasted to save 15 hours weekly through improving tactical focus

• Mentored team summer intern focused on improving overall partner webinar experience

Channel Communications Specialist

Zebra Technologies | Miramar, FL | 2019 - 2022

Carried out operations of channel communications deliverables, including channel-facing newsletters, emails, and program materials. Provided channel communications support, including assistance with global newsletter reviews and the creation and distribution of ad hoc emails. Supported the development of a global channel communications calendar.

• Led project to launch a dynamic newsletter tool from change management to hosting training sessions for key stakeholders and vendor management, enabling personalization on topics and frequency to 60,000 contacts

  • Open rate improved to 23%

  • Clickthrough rates improved to 3%

• Completed first account-based marketing email campaign to partners that resulted in an increase of 24% in newsletter engagement and 59% in email engagement

LATAM Regional Marketing Intern

Zebra Technologies | Miramar, FL | 2019

Conducted marketing audits, tracked, and measured activity execution quality, and provided guidance on best practices.

• Created an online repository and report to improve field channel visibility into regional marketing activities by partners

  • Successfully identified 5 product lines with an underrepresented focus

  • Elevated focus to refine previous practices that led to significant increase in events

  • Improved brand representation and recognition

• Randomly sampled and analyzed 33% of all LATAM partner marketing activities (2018 & 2019)

Education

Bachelor of Business Administration, FLORIDA INTERNATIONAL UNIVERSITY [2019]