Portfolio
Communications
Announcement of Partner Appreciation Month and Celebration Activities
Audience: Internal employees
Context: Every September, Zebra celebrates Partner Appreciation Month as a way to acknowledge and recognize their partner community for their efforts. This article was published to share ways employees can participate in thanking partners.
Outreach Highlighting Benefits of Moving Up in Partner Program
Audience: Partners that are close to meeting requirements to advancing to next level in Zebra’s partner program
Context: Partners in the Zebra partner program are able to reach different levels based on revenue requirements. This email campaign emphasized the benefits that are unlocked when partners “move up” and encouraged partners to connect with their account managers to build a plan together to get to that next level.
Promotion of Learning Platform
Audience: Partners in LATAM with a sales or marketing role
Context: Zebra launched a new learning platform for LATAM partners where they could learn about our products and solutions and earn prizes and rewards while doing so.
Invitation to an Internal Employee Resource Group Virtual Live Event
Audience: Company intern class
Context: The internal employee resource group was hosting an event with a panel of speakers sharing their experience as company interns and debunking myths and assumptions.
Social Media
Audience: Couples within the 24 - 35 age range
Context: The Schau Productions is a photo and film company based out of Miami with a focus on engagements, maternity, weddings and elopements.
As of February of 2021, this business had no niche. They would specialize in all types of photography and had no target audience. They would photograph models, graduations, couples, weddings and more.
Beginning in March of 2021, this photographer/videographer niched down and built a clear Instagram strategy. Over the last year and a half, each post has been created with intentionality—meaning that this business owner is now keeping their clients’ needs in mind when they content plan. Instead of simply posting an eye-catching photo, they now bring value to their audience. Examples of these include: outfits to wear to make the most out of a photo session, reasons to use water as a prop during the session, recommended venues for engaged couples who are wedding planning and more.
In addition, this business owner has now tapped into the different features Instagram has to offer. As of March of 2021, they have incorporated reels to grow their following and reach, guides to provide additional tips to their current / future customers and stories to build relationships and trust with their existing audience.