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Communications - Sample Work 2

Outreach Highlighting Benefits of Moving Up in Partner Program

Audience: Partners that are close to meeting requirements to advancing to next level in Zebra’s partner program

Context: Partners in the Zebra partner program are able to reach different levels based on revenue requirements. This email campaign emphasized the benefits that are unlocked when partners “move up” and encouraged partners to connect with their account managers to build a plan together to get to that next level.

Email #1

Dear Gabriela,

I hope you’re having a great year! I’m excited to tell you Zebra Technologies is close to meeting the requirements to move ahead in the Zebra PartnerConnect program. Moving up to the Business Partner or Solution Partner Track means you can unlock extra benefits, such as greater product discounts, increased sales demo units, access to additional marketing support, and more.

Be sure to view this quick reference guide for additional details as these are just the highlights of the benefits you would receive by moving ahead in the program. Better yet, click here or the link below to schedule a call with me so we can create an action plan together.

Request a Meeting

I look forward to working with you to help grow your business!

Best,
Inside Channel Account Manager

Email #2

Hi Gabriela,

Not sure if you had a chance to look at my last email so I wanted to follow up because Zebra Technologies is so close to the next partner track in the Zebra PartnerConnect program. Moving ahead in the program unlocks additional benefits, but don’t just take my word for it. Watch this quick video from the head of our Channel Strategy and Programs, where he shares the advantages of moving up.

You don’t have to do this alone, I’m here to help! Feel free to click the button below for us to set up a call and discuss how we can get you where you need to be.

Request a Meeting

Best,
Inside Channel Account Manager

Email #3

Hi Gabriela,

I’m reaching out again to see if you are interested in how Zebra Technologies can reach the next track in the Zebra PartnerConnect program. I don’t want you to miss out on even greater benefits, such as access to qualified leads and marketing funds. 

Didn’t have time to schedule a meeting? I’ll make it simple for you, just respond with a letter:

A – You finally got through. Let’s set up a call.

B – Right now is not a good time. Please contact me in a few weeks.

C – I’m interested. Send me more information.

D – Other. Care to explain why?

I want to be a resource for you in this journey and I look forward to connecting with you!

Best,
Inside Channel Account Manager